Not all purchases for women are equally pleasant. As suddenly discovered scientists, purchase some clothing items can permanently knock the woman out of the rut. And especially frequent nervous breakdowns in anticipation of the bathing season. Finding, trying and buying the right swimsuit can be a terrible stress. This is the conclusion of experts from the University Flinders according to a survey of over one hundred girls.
As explained study leader Professor of psychology Marika Tiggemann, one only thought about the prospect of trying on bikinis in women aged 18 to 29 years had caused a lot of negative emotions, and some even spoil the mood for the whole day.
Experts believe that to blame the glossy magazines and aggressive advertising, imposing girls model standards. "Apparently, the swimsuit is associated with negative and stressful experience for most women. The reason is that few of them can compete with accepted societal ideal of beauty. Yes and fitting rooms in stores equipped not the best way: large mirror and a bright light is usually annoying"
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