Numerous cases of poisoning tourists alcohol in Turkish hotels urged local businessmen to create hotels that alcohol generally will be missing.
Network "sober hotels" was named Saffee Hotels in the next five years to receive about twenty hotels of this brand. The first soft of will take tourists in Istanbul and some other cities, popular among tourists.
The idea of soft places is not new. In 2008, the concept of soft service offered Arab company Rotana, manages a chain of hotels in the middle East and North Africa. These hotels already operating in Mecca in Abu Dhabi.
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