1. "Feel your limited resources? We too feel"
The economic crisis has resulted in restaurants for many moved from the category of ordinary things in the status of rare pleasure. More and more people are forced to eat at home - and then to buy more and more products in supermarkets.
"It's hard to decide to spend more when you have the constant temptation to buy in the supermarket the same thing for less money. So the prices are going to decline in the last turn," the analysts say.
2. "You get less for the same price"
The increase in the prices of essential goods such as bread, milk, cheese, eggs will not go unnoticed, even if it is pennies. Therefore, supermarkets rarely touch this category of goods (about 500 items).
Much "safer" to increase the price of those goods which we buy rare, and therefore cannot track the difference in price. Fortunately supermarkets, such goods is much more (about 45 000): for example, sauces, fresh juices, Shoe Polish, etc.
Increase their prices by 3-4%, the consumer usually does not notice. This difference allows the stores periodically to reduce prices, thus making the "best deals".
3. "We raise rates where you probably won't notice"
Packaging of cereals 900 g instead of the usual 1 kg, reduced the loaves of bread, a bar of soap 75 g instead of 100 g (unnoticed especially this "focus" is in units of several pieces), large box with a small amount of candy... And commodity prices remain the same...
So carefully study the label on the package and compare different units of the same item.
But don't think that by buying the product at a discount, you do not cheat. Manufacturers often overstate the selling price to replenish their losses. So our advice is to be sure that you will get best price offer: buy discount only necessities. It is more likely that the reduced price will be closer to the real cost of their production.
4. "Don't believe all of our recommendations"
Mean - all specified on the packaging compliance certificates, awards, medals, unions pediatricians, institutions, power, etc. Understand the main thing: the responsibility placed on the label information is limited only to the manufacturer. And the supermarket will do everything possible to disclaim responsibility for a defective product.
Equally ambiguous savings by purchasing Private Label products (under the brand name of the supermarket). Perhaps the trick lies in a lower quality or reduced in number (see paragraph 2): therefore compare packages - factory and Private Label (if you find the manufacturer).
5. "We don't want to get back our discount coupons"
Supermarkets will come up with a lot of obstacles to access and trade the coupon you were daunting. For example, to possess it, it is often necessary to make a one-time purchase in the amount of 500 UAH or required to fill out long and tedious questionnaire (with the obligatory indication of your phone number or e-mail, which will now continuously pour notifications about new offers and promotions).
The coupon can only operate in a strictly limited time - for example, on weekdays from 7 am to 10 am (or night). Such shares are famous stores cosmetics, electronics and bedding.
6. "Sale does not mean you less spending"
Supermarkets know that you crave discounts. Therefore we will do everything to lure you to enter. Among the most effective techniques: advertising posters and banners with the words: "cheap", "great discounts", "price fall" and so forth, as well as cheap accommodation options directly opposite the entrance. But as soon as you get in the sales area, the store will make sure that you have not received the gift too much.
So, having covered with stretch marks range up to half, you most likely will see that the goods discounts ended and began a regular series. This is no accident. Supermarkets know that typing a bunch of cheap goods, you'd rather buy everything else, thereby unconsciously helping the store to compensate for the reduced price.
7. "Loyalty cards help us to please our most "expensive" customers"
Many supermarkets distribute "loyalty cards" that allow you to obtain discounts on goods marked in area with special price. But your savings is not the purpose for which these cards are released.
Whenever you use this card at the checkout, the store puts a list of your purchases in an extensive database. As a result, they collect the entire information about what, when and in what quantity you buy. And so year after year. This allows the store to develop policies promoting new products and plan discounts.
The primary "target audience" supermarkets - card holders who buy food often and a lot. It turns out that as much as 65% of sales of supermarkets "do" only 12-25% of buyers. And discount cards just allow shops to cater to these people, to reward them for regular and costly injections.
8. "...but they don't always mean savings"
Offering you a "card of the buyer, the shop wants you to think she will allow you to save significantly. But this is not always the case. Often rates are on the map correspond to those that apply in another network, do not use the loyalty program. And it happens that in the second case, the prices are even lower.
"Loyalty programs actually add costs to store, supermarket may offer customers the same price and without the card," say analysts. Discount cards cost money.
In the end, what gets the buyer, providing stores data about their purchases? Marketing from the University of Pennsylvania say that the rebate program only move the normal price special price tags, so it appears normal inflated price.
This supermarket has such a small margin that it was almost not able to provide the buyer with a serious discount.
9. "We support the domestic manufacturer, but we do not farm market"
Environmentally friendly native vegetables, fruits, milk and meat are nice, but impractical at the scale of the supermarket chain.
Large networks it is difficult to find farms and farms that could make a huge supply. Especially in the capital.
10. "We know your psychology
Traders know how you shop and what makes you take the product in hand. For example, found that buyers prefer to drive on the right side of the trading range and bypass the store counterclockwise.
These buyers spend $ 100 more for those who are moving through the hall in the opposite direction.
How to avoid shopping tricks and not spend unnecessary:
Plan your purchases for the week;
Make a shopping list before going to the supermarket;
Do not look around and just follow the list;
Take the small basket that will fit all the items on your list;
And, of course, never go to the store on an empty stomach.
Other tips
Source:
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