The history of the brand Toyota
The beginning of 30-ies of the last century has seen a real boom in car production in Japan. So in 1930 started producing vehicles Daihatsu, and in 1933 the company was established Jidosha-Seido Ltd. future Nissan. In the same year, decides to try his hand in the production of automobiles and the company Toyoda Automatic Loom Works, engaged in the creation of textile machines (under license from the Austrian manufacturer of Platt Brothers), now known around the world as a Toyota.
It is now difficult to say what prompted the founder of the company Sakit Toyoda (Sakichi Toyoda) to the unexpected step. Apparently the time in the land of the Rising Sun it was such a car. Important role played by the support of such undertakings by the government. At the head of the new unit was the son of the founder Kiitiro Toyoda (Kiichiro Toyoda).
By 1935 was the first model of the car that got the simple name of Model A1. In 1936 she went into mass production under the name of Model AA. Along with it was produced and the first model truck, Model named G1. Motor unit company successful since 1937 became known as Toyota Motor Co., Ltd. and was allocated to a separate company. Please note, not "Toyoda", but "Toyota" - flamboyant Japanese chose a few to change the name, making it more harmonious (for the Japanese ear).
The second world war brought military orders - trucks for the Imperial army. They were gathered together in the toughest economy (for example, they were used only one light) up until the American planes bombed completely factories of the company.
The end of the war brought with it a severe crisis. However, Toyota Motor still brought to market a small car Model SA. For some time the company was on the verge of survival, hardly making ends meet. To survive helped war - this time Korean. In 1950 created a division of Toyota Motor Sales Co., we were engaged in sales (it will last until 1982).
A special milestone in the company's history began in 1956, when car sales Toyota started in the United States were model Crown and Land Cruiser. Selling products on the American market was conducted by the division of Toyota Motor Sales, U. S. A. Despite the fact that there are some errors, Toyota has managed not only to gain a foothold in the American market, but well there to assimilate. Gradually begin experiments (successful) and other foreign markets. So, in the early sixties Toyota comes in Europe and Australia. Then comes the first foreign company.
In 1962, rolled off the millionth vehicle. 1966 remarkable that appears Corolla, which was destined to become one of the most popular models of the company - produced it to this day. And in 1967 to Toyota joins Daihatsu Motor.
In 1972 a new anniversary - ten millionth car. And broke out a year later, the oil crisis has added to the popularity of small and cheap Toyota. Especially in the US. Cars American manufacturers did not have such a small appetite, and of such high quality.
In 1982 happens Association Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. in a single Toyota Motor Corporation. Another important event of those years - the birth of the Lexus brand.
Also notable are the nineties: in 1992 opened a design Studio Tokyo Design Center; created child research companies, such as Toyota System Research Inc. and Toyota System International Inc.; born series Prius, the car which was destined to become the most popular hybrid car in the world; opened the first SC on the territory of the USSR; Toyota buys the remaining shares and becomes the final owner Daihatsu Motor...
Today, Toyota Motor Corporation is one of the largest automakers in the world, with conveyors which produces millions of cars every year. In addition to its main direction, company and financial services. At Toyota, there are hundreds of thousands of people around the world. Produced such popular and well-known brands such as Yaris, Auris, Avensis, RAV4, Prado, and others. Very active in a variety of sports, whether it is a rally racing or Formula 1.
Unfortunate for Toyota was the last years of the first decade of the 21st century. For the first time since 1950, the company has reported losses. Moreover, according to the world swept several scandals related to the reliability of its cars - also for the first time since I don't know what years.
Interesting facts:
One of the reasons for the name change from "Toyoda" to "Toyota" was not only the welfare, but also "blagoveshenie" - the fact that in the second case, the name is written in katakana (the Japanese alphabet) by eight strokes. And eight in Japan is a lucky number.
For a long time the logo of the company as such was absent, and the words "Toyota" on the car was done quite differently. This caused a lot of problems. Finally, in 1989, the logo was created, used and now. He is considered one of the most recognizable. Two oval forming the letter "T" on the application designers means of mutually beneficial relationships, and oval in which they are located symbolizes a far-reaching plans of the company, bent on world domination.
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