New fragrance L'eau Ambree, a natural addition to the classic lines of Prada, is the result of complex and unique innovation, blending notes of citron, may rose and amber.
Like the sine wave oscillations of human hearing, the chord notes of the new fragrance L'eau Ambree sound obvious and sometimes hidden levels. Controversial beginning L'eau Ambrée executed with admirable delicacy to recreate the sensual contrast between the harmony of the heart of the fragrance and brightness of its top notes.
As the ancient bas-reliefs, which served as the inspiration for the advertising campaign for the fragrance, and amber, soft ultra-feminine notes of may rose, presents contrary to the classical understanding and occupies a key place in the philosophy of the new shop.
In an unusual spot, aroma four graceful model is presented in a hypnotic dance. Dance fictional statues, like the aroma, reports metaphysics overcome the speed and tension of modern life with the purpose of contemplation and meditation.
The ingredients and process
L'eau Ambrée is part of the family classic fragrances Prada Amber: Amber Intense and Amber pour Homme. A unique balance of notes of fresh lemon, may rose and amber - the secret of the modern interpretation of the classic fragrance from Prada.
Lemon
Citrus top notes of Sicilian lemon, enriched with wild freshness, give the fragrance an unexpected elegance and balance.
May Rose
The heart is filled with notes of May rose. Oily, bright, but, above all, sensual, this is the scent of femininity.
Amber
Since ancient times it is believed that the notes are amber on the basis of patchouli, vanilla and sweet resin can turn a head. L'eau Ambrée reinterprets the character of amber, revealing her fine and delicate nature.
The bottle and packaging
Heavy glass bottle and playful shifted, the stopper say that L'eau Ambrée is part of the Classic collection of fragrances from Prada. Bright black base of the bottle with a soft grey mist enters the transparent top, repeating the effect degrade" the latest collections prêt-a-porter from Prada. The Prada logo is executed in relief and painted in gold color.
White packaging with the effect Morocco leather emphasizes the unique character of L'eau Ambrée. The Prada logo appears twice, as in your own reflection: a large logo in black color accents the logo on a gold brocade lame and delights in unexpected performance on the fabric.
Additional line
Additional product line is available simultaneously with the fragrance:
- Body lotion. Perfect body lotion with the scent of L'eau Ambrée.
Shower gel. Unique shower gel with a cream base and fragrance L'eau Ambrée.
- Body cream. Luxurious body butter with the scent of L'eau Ambrée.
- Body powder with puff. Fine powder body fragrance L'eau Ambrée is available in a set with a gentle puff applicator.
Advertising campaign
Advertising campaign L'eau Ambrée prepared in collaboration with renowned photographer Steven Meisel (Steven Meisel) and is a modern interpretation of an ancient bas-reliefs, repeating elements of the advertising campaign Prada prêt-a-porter spring/summer 2009. On advertising image L'eau Ambrée Muse Prada caught in the moment enjoying a new fragrance.
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