How many times have you walked into a grocery store for milk and bread, and eventually wandered in a daze for about an hour with a whole basket full of random items and unhealthy food weighing 2-3 kg?
When the first supermarkets, at the same time appeared the first trick, designed to force the buyer to pay. Since then, super-, mega - and other markets tightly into our lives. Complaining is not worth it. They really needed. But that is no reason to play by their rules?
And the main rule of any supermarket to get us to buy more, at any cost to make. Coming down the road, dozens of tricks, suffered generations of psychologists and marketyou. But! If we will know and see, going into a shop, how we are trying to influence, then we have a chance to deal with major attacks on our brain wallet and to buy only what we actually came from.
To do this, take a large store and consider carefully what is the catch? 
They were invented in the USA in the 1930-ies, in the era of universal motorization in the country, so that customers feel comfortable to doposit products to cars. And became the most common trick thanks to the ease of use. Now the stores are going to allow customers to export goods to the Parking areas, and to leave the truck there. The main thing is that the buyer of this truck took. And so what is there to believe he will find. Indeed, the buyer, even going for a loaf of bread and sausage, automatically takes the cart. And thumb gets in a rut following tricks.
Council. Don't take a cart. Take the basket, especially if you went to the store for one or two purchases.
Fruit and flower show at the entrance
As soon as you enter the supermarket, your feelings pleases the smell of flowers and colorful fruit in the produce Department. This automatically triggers the selection of pleasure hormones "dopamine" and his mouth filled with saliva and brain - anticipation. Hence before purchasing even a step and a half step.
Council. Sniff and enjoy, but remember that you actually need to buy. Pull on the light of God list and reread it.
Dairy departments at the end
In the vast majority of supermarkets dairy departments are located as far from the entrance. And this despite the fact that the products most in demand by the buyer. Why do you think it made? The answer is simple: to make you go a long way and to choose the road something else. So you made an unplanned purchase, there are display cases with new acquisitions, sales and tempting toys. In the end, the chance to buy is not what you need increases. Half an hour and the truck is Packed full!
Council. If you need milk, go to milk. The shortest route. Try this with your eyes closed (just kidding! ).
Also in the vast majority of supermarket vegetables and fruits in the produce Department, washed and polished. Moreover, they often sbryzgivayte water, despite the fact that they will rot faster. Why? Yes, because everyone loves fresh, and in the brain it is connected with shiny, wet surface. Remember the commercials with Apple, which flows dew drop... Here is the same technology.
Council. Despite all the drops of dew, carefully inspect the product. It is quite possible, and rubbed the wet surface of the fruit does not hide polatin and wormhole.
The narrow aisles between the rows and slow music
Have you ever noticed that in supermarkets barely enough space for passage of the two carts? And this is no accident - the shops want you to be moved along the shelves with goods as slowly as possible. Serves the same purpose and slow music. You unconsciously adjust to slow the pace and make more stops. Plus, responding to music, your brain relaxes and becomes more susceptible to bright and enticing offerings.
Council. Visit the shops with their own music and headphones. Or come when plenty of people. This will cause you to mobilize, whether you like it or not.
Sales without sales
Please note the goods are located at the ends of aisles. As a rule, these goods at reduced prices, or completely new. However, and in fact, in another case, it is often fake. Or trick, when reduced rates are not comparable with initially high value.
Council. Carefully examine the goods carefully draw your attention.
The trick 0, 99, or simply catchers on the "freebie"
We all know this old trick: 0, 99 always seems to be much less than 1, 0. Subconsciously penny grows to giant size savings, and a hand reaches for the coveted "freebie". In the same direction are boldly crossed the old rates, often written in a smaller font and selected new. Your brain processes this information as a picture and not as an arithmetic task. And in the end you take don't need the thing to "save".
Council. Read! Do not be lazy to deduct the new value from the old one. Sometimes the result will affect its insignificance.
"Limited"
Limiting the number of products that You can buy, makes the product more attractive. We subconsciously want to be among the elect, isn't it? And yet we are afraid to be left with nothing. This justified the trick, playing in the "limited offer". It can be and the quantity of the product, and the period of its implementation.
Council. Ask yourself: do I need IT?
Free samples
Would you like to try a new kind of cheese? And tea? And brandy? Free samples are perceived by your brain as an unexpected gift, and in the future, this feeling is projected onto the goods. Plus, subconsciously you are ready, accepting the gift, be thankful. In the end, you can buy cheese, raspolovennyj on the distribution of free samples just for fun, out of gratitude to "equalize". Do not fall for it!
Council. Remember: free samples are not present, and marketing and you do not have anything.
What we at eye level
Expensive goods any trade mark always give it at eye level, unlike cheap analogues or generics. This is one, albeit an annoying exception: dear sweets are placed at eye level of children., make sure to get into the field of view.
Council. Not all that useful, that in his eyes bugged (folk wisdom).
Eternal turn to the cashier
Do you think that the queue in any cash in any supermarket - eternal? Even if people is not very many, not enough cashiers. This is another trick: to keep you longer in the checkout area, where there are magazines, and DVDs, chocolate and many other things. You miss the turn, you want to drink, eat, etc. You are looking at near vitrinki, and ... buy! At least members anything. This is the last of the networks put on you in the supermarket.
Council. Take a magazine from the rack and look through. And then put in place.
Source:
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