Children are the perfect audience for advertisers. They're naive and gullible, so accept everything they see on TV at face value and immediately want to get the advertised product.
They enthusiastically sing catchy advertising melodies, repeated words and phrases and not get tired of the hundreds of times to watch favourite TV commercial. Naive kid is seriously going to expect from the jar of chocolate drink will jump out of the rabbit and take it with me on a journey or from a pack of tea will be a good man and make him a nice chat. They absorb all this nonsense with amazing ease and then the clock stick to his parents, talking about had deceived their stupid commercials.
How harmful advertising and how it affects children's minds
Firstly she seduces the child is not the most useful items (such as candy, gum, soda water), from which the children then bursting belly and aching teeth. It turns out that these parents are bad, because they do not spoil their children such things as “advertising” good parents, as treated their children with great pleasure.
Secondlyadvertising introduces parents in fixed costs, which is very reflected on the material welfare of the family.
Thirdly, advertising adult products can cause unnecessary questions that many adults do not know how to answer, and the answers to which children still too early to know. At the same time the advertisement appears incorrect phrases that can negatively affect language development. Moreover, some of the TV ads contrary to morality.
And look how the children began to talk?!
Whatever the question, the answer from advertising. Of course, from the mouth of the child, it looks funny. So we laugh at it, not thinking what it may lead. Enough to them once or twice to see her, they immediately remember the words with such precision that simply amazed. On the one hand, it develops memory and artistic abilities, but on the other, children cease to communicate effectively: they toss a set of advertising phrases, without thinking of the meaning.
What can be said in justification of advertising?
Well, first of all, that through it we learn about the novelties of the consumer market and get the first information about the product. In addition, parents say that some of the videos teach children the right behaviour (the mode of the day, help for parents, personal hygiene, taking care of loved ones). In advertising, everything is done perfectly - whether it's cleaning, walking, cooking or welcoming guests. Imitating the heroes of advertising, children are also happy to undertake to help around the house, always ready to wash their hands with soap and water and brush your teeth twice a day.
Want!
Many parents are simply not able to buy your child everything he wants. But the child asks, demands, runs to buy on their pocket money. How can you be? First, the purchases should be a sense of proportion. Parents should set limits on the purchase of your child's favourite snacks. Once a day or week as it will allow the purse. If buying something rests in the price, it is best to be honest about this child. However, do not count on quick understanding on his part and not overdo it, otherwise the child will think that he is poor and he did not available. It is better to choose from all that he asks the most important thing at the moment or agree with him that will be together on this purchase save up for, for example, weeks or months - depending on the value of the goods.
Dads and moms, busy about their business, just don't have time to watch the lives of their children, who grow up and change before their very eyes. And they are hardly advertising with their philological errors and low intellectual influences on children's minds are stronger than, for example, labels in porches, ugly cartoons and other sad moments of our time. Just try to relax your baby smarter, not so that he spent most of his time spent watching television and their knowledge of life took it from there.
Author:
O. Belkin
Source:
passion.ru
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