Magic one of the most sought after photographers in the world is that everyone sees himself on his shots the way would like to see myself. This is, perhaps, the greatest miracle of his skill, against which the incredible commercial success seems to be something taken for granted.
1954 Mario Testino was born in a big family, in Lima, capital of Peru. For his career he is still considered a natural extension of life at home. "I was born in incredible far from European country, in the Inca Empire, conquered by the conquistadors. I am the product of different cultures. My father by birth an Italian, Irish mother and Spanish, I studied in an American Catholic school. There've got a thousand things! I never dreamed to be born somewhere else".
Father Mario, engaged in the oil business, often takes his son on a business trip to new York as a translator. It was there that the boy was first interested in fashion, often shockingly compatriots fashionable clothing from the capital of the world.
1976 Testino says that it is the father led him to photography, providing complete freedom of choice of profession. Mario manages to learn in five universities in Peru, the USA and England. Economics, law and international relations - all abandoned, all boring. In the end, the young Peruvian moves to London and gets a job as an assistant to the theatrical photographer. Special talents in drawing and design Testino does not show, but with the lens and the lighting helps him to be closer to the favorite fashion. He rents a room in an abandoned hospital near Trafalgar square and 25 pounds offers budding models portfolio (price includes makeup and hair). To buy equipment, Mario has to take a Bank loan - excess funds had not, and photographer moonlights as a waiter, at leisure, taking their own colleagues. By his own admission, communication with clients has given him extensive knowledge of human psychology.
1980 The path to great success was not short. Testino perceived as humorous guy from exotic countries - fun, but not brilliant. "I tried to imitate the English photographers; I was hypnotized by their style culture in General. But it was not really because I imitated somebody else's hand. Your own I managed to find only in the late 80s, when I started to work with Carine roitfeld" (chief editor of French Vogue - approx. Vogue.com).
The beginning of the 1990s Testino increasingly takes for the leading fashion magazines in new York, Milan, Paris - more just for Vogue. Wizard appreciate the professionalism, sensitivity to fashion to business and easy disposition. Testino constantly repeats that for him the main thing - that the people on the set was good. But, joking apart, Peruvian power dictates trends. It is thanks to his efforts to replace the "overmodeled" Linda Evangelista and Naomi Campbell come Kate moss and Stella Tennant, he cultivates the aesthetics of grunge and heroin chic, it Testino has opened the world Gisele Bundchen, which to this day remains the highest paid model. It may well be the words of the photographer: "a Woman in my pictures come from memories of Brazil, where in my youth I traveled every summer. This is an independent girl, like my older sister Elena. She loves to have fun - most will come to the boy than to wait until you come to it. She may lose on the way to a party dress, but will look magnificent".
1995 Quantum leap happens when Testino discover the world of advertising photography. First celebrity to herself asked to be filmed Peruvian, became Madonna. For advertising Versace planned to engage the Richard Avedon, but something is not formed, and the singer demanded to attract photographer, whose work is possible in the log fell on her temper. Gianni Versace agrees that this guy has the rare talent to take things in better form." Satisfied with the result of the designer personally notify Vogue and Vanity Fair that "Versace is pictures of the Madonna from Testino". On the question, isn't it pretentious to mention not burdened by the glory of the photographer Gianni says, "Too. But it's my decision". About more luck needless to dream.
1996 Tom Ford orders Testino advertising campaign for Gucci. After the profit of the House takes off with $500 million to $880. "I believe that I'm not just a photographer. I like to mix art and Commerce. Damn nice, of course, that your images can be bought as works of art, but our goal first and foremost is to sell clothes, magazines, everything will order. Sometimes I am accused that I achieve the maximum investment - hiring a team of the most expensive professionals. But I am a fashion photographer, not an artist who works in Studio one. However, these strategic nuances would play a modest role, if Testino did not understand, like no other, as it wants to look like a woman. He sincerely admires it and achieves maximum trust. "I give the model to feel that I won't bring her beauty in sacrifice concept. I photograph women happy, so they look more beautiful than just". Of course, genuine happiness requires special microclimate. "If necessary, he will sing, " notes Anna Wintour. Or dancing. He will flirt with anyone - man or woman". "He's got every shot is like the first day at work. He does everything with pleasure," says Sigourney weaver, another client Testino. The results speak for themselves: Kate moss admits that the lens of the Peruvian belong to her best shots, and Gwyneth Paltrow says that Mario made favorite pictures of her father.
1997 In the same spirit Testino did when Vanity Fair had ordered him to shoot Princess Diana. "At first I wanted to remove her tiara. But then I thought - what I want to do another shoot royalty or show it for what it really is? So I decided to do without jewelry and other things. I had a sofa. She sat down on her like a Princess - knees together, put their hands on them. I said then: "Oh, God, sit down normally! I usually do so" - and fell relaxed on the couch. So we began to contact". Testino did not know that after the imminent death of Diana will call her favorite photographer, and sealed them will become canonical. In fact, he became court painter: he was invited to shoot Harry and William, sons of Diana, on their 21st anniversary. The exposure memory of the Princess in 2007, Kensington Palace, where were exhibited work Testino, was visited by a quarter of a million people. A little less came to a large retrospective exhibition of the master in 2002: this influx of visitors to London's national portrait gallery has never seen.
2009
On account Testino - ad campaign leading brands of the planet range from Dolce & Gabbana to Burberry (the photographer is constantly collaborating with House, 1998), shooting almost all the supermodels on the planet, many Actresses and singers, albums and status pillars of luxury realism" genre glossy, happy, moderately provocative. However, rest on the Peruvian not going to leave - refers to the economic climate. "I also have loans which you have to pay. It is not excluded that the money will run out even for me. Their is never enough. I 54, and I love to spend. To spend on projects. I don't think that will ever retire". What can I say, thank crisis!
Author:
Napreenko And.
Source:
Vogue
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