Today, the company is thriving, reaching in 2009 sales of $500 million And 20 years ago, its initial capital was only $1100! Well formed and the personal life of Steve. Madden is married and has two children-twins. At home he wears an ordinary t-shirt, jeans and sandals. Only in home designer can be seen without the legendary baseball cap, which has long been considered its "distinctive accessory." In his house you can often hear the music of Corinne Bailey RAE. Here you can feel the smell of incense fills the living room multistory apartments Steve in Manhattan, where along the entire perimeter of the first floor is neatly arranged books.
"I like obscene language, " said Steve Madden at the beginning of the conversation. - It's true. I communicate". Steve really often says what's on his mind. However, his candor causes fervent loyalty among subordinates. For example, his first employee, David Cristobal still works at the head of the warehouse and finds Steve his close friends, do not miss opportunities to talk with him a few words at every opportunity.
52-year-old founder of the brand built its business on the knowledge of the wishes of its customers. "The number one goal of our company is to create cool products that you want to buy," says Madden.
In this interview, Madden talks on many topics: from the growth of his company to imprisonment and upbringing of children, and also talks about how to become a successful American businessman.
"Steve, what is Your company different from other Shoe brands?
- "Steve Madden" uses the best materials to create beautiful shoes available. But they are just as gorgeous as the very expensive brands. Every day we create the same shoes as Prada and Chloés. We are as creative as they are. I could create a line of shoes for $800 - it's simple, but "Steve Madden" is renowned for excellent quality shoes at the best price. The quality should be paramount.
- Can you name the main goals of your company?
Goal number one is to produce so cool shoes you want to buy. Goal number two is to get profit. Of course, I want my company to prosper. And I'm glad that every year we develop further. Growth is an important part of our business. But I want us to become more efficient.
- You want to be a company-billionaire?
The amount is not important. It is important to be the best at what we do. Doing more does not mean being the best.
Today the brand "Steve Madden" looks different than his early period. Tell us how it all began?
- I started a Shoe business in 1974, when I was 16. I was a storekeeper in a Shoe store called "Toulouse". I saw an interesting shoes. Were very popular men's platform. Frankly, I could not tear himself away from the counter, where they stood, though he was an ordinary storekeeper.
Then I worked as a seller of shoes in new York. I learned there the whole Shoe business. One day I decided to pozornosti" at the factory and create your own pair of shoes. And even then I knew how I would be able to sell it. I've seen that can predict the wishes of the market, and eight years later, in 1990 he founded the "Steve Madden".
- Your biggest achievement in the last 20 years?
- I have had many UPS during this period, but I wasn't the goal to earn a lot of money. I just wanted to get better. The greatest achievement, perhaps, was returning from prison, return to the company. Attempts to transfer the business to the next level and watch as he moves on to better positions. It was really an impressive achievement! "Steve Madden" to my imprisonment and after - definitely two different companies. We have become much better in many ways.
- How much better?
- In the company of more professionalism, more intelligence, more desire to succeed than ever.
Imprisonment could affect your business?
I was left with the feeling that good people will take care of business instead of me. And I wouldn't want to change anything. Even if we are talking about my conclusion. Sounds a bit strange, but I believe that every event - good or bad - has led me to where I am now. I have a large stable company, I have a wonderful family. I'm happy! Now I have a new ambition is to work for children. I want to give them my business.
- You want to continue your business?
- Yes, but it is their choice. I would like to do their favorite thing, regardless of what it is and how much profit will bring. They will always be able to count on my support.
- You once said that people don't want to work a lot. This is true today?
- The last 20 years, economic growth was so strong that the market was a huge shortage of specialists. A lot of work and higher wages. It is "discouraged" people.
Earlier work has always been paramount. The main thing is to feed the family. This I learned from my parents. No, I don't think that should be the only thing that matters in life. But it should be in the first place.
Today to find the right young people for work in the shops - it's a big problem. Nobody wants to be the storekeeper and learn. People do not go today, these basic stages of a career, because they consider the work in the Shoe business as a desperate profession. I hope to change it, even by his own example.
- Does the company have any weaknesses?
- Yes. We have some great managers. But I wish the company was more communication. My colleagues do not want to work with their colleagues as "the guys in the sandbox, and it bothers me. I would like to see more corporate spirit and cooperation.
- To win the sports segment, in your time you launched a line Fix, but she had no success. You continue to focus on the sports category?
Indeed, the Fix was not good. And sports segment attracts me, as before. Most interesting to me are the shoes, but.... Our customers wear Converse sneakers. And if you ask me: "Can we make shoes better than Converse or Nike? "I will answer "I don't know." Probably, if I could, our shoes would be selling in our stores and would be incredible. But until I can do them better, I just don't know how.
- What gives you buying from other companies?
I just love to buy and to do this, my company has enough funds. Recently we got a new plant for the production of handbags.
- And your company You could sell?
I prefer to buy rather than sell. Although the merging and splitting of the company is a natural phenomenon. Complaining about them is like complaining about the earthquake. You just can't help it. This is the order of things. Will always be a merge, and then there may come a time when parts of the business will be sold.
- How active you want to be in nobunny categories?
Today we are actively selling accessories. A few years ago we bought a manufacturer of ladies ' handbags and belts Daniel M. Friedman, and later - Zone 88, which specializes in such products. We believe that briefcases, belts, accessories for cold weather perfectly complement each other, so make them the focus.
For the last 2 years You have signed a number of partnership agreements with celebrities. Did you enjoy working with the sisters Olsen?
Sister Olsen incredible - they just created for the fashion industry. These twins is not similar to the small of socialites, whom they believe. They are talented, work hard, and whatever success they have achieved - they deserved it.
Who will be like Steve Madden in 2020?
- Steve Madden will walk in the baseball cap, producing sexually attractive shoes, and continue to roll in by many young people.
Brief information
Known as a born seller, Madden began to sell shoes and soon began to work on the wholesaler, where he studied marketing and production. In 1988, after eight years of successful work of Madden was arrested for driving while intoxicated. This situation forced him to quit drinking. In 1989, with only 1100 dollars, Madden created clogs, which were sold on the hood of his car - it was the shoes "Mary Lou" and "Mary Jane patent leather with a big toe, which quickly became popular among young people. While the business of Madden began to flourish, another obstacle stood in his way. Questionable Association with bankers and business organizations have attracted the attention of the authorities, and after a lengthy investigation in 2002 Madden was convicted of fraud.
Shoes Steve Madden is known for stylish style and convenience. "Steve Madden" is the most successful Shoe manufacturer in America. He knows how to predict fashion trends over 2 decades ahead. Steve Madden creates exclusive things that young lady could plainly to declare itself on the path to personal development. The line "Steve Madden Shoes for girls has received huge popularity in 1990 thanks to shoes for cheap sole. Since then, the designer continues to combine different styles to make women's fashion is more diversity and positive.
Source:
Women's Magazine
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