The world famous brand sunglasses Ray Ban do not need special presentation. Introduced in 1937, throughout its history, Ray-Ban has kept the leading position on the market sunglasses. This is actually the only "optical" brand, which was promoted at the global level, trade brand. Created by the specialists of the company "Bausch & Lomb" for American pilots, field-tested on the ground and in the air, won Hollywood, today famous brand got its second birth through the company's "Luxottica", the global leader in the optical industry. Acquires all rights to the production and sale sunglasses Ray-Ban in the late 90-ies of the last century marked a new stage in the development of the brand and a major success of the company "Luxottica". Managers of the company made a difficult decision to curtail production points located on the American continent, and transfer it to Italy - a country for which the production of sunglasses has become one of the important factors of economic development. So serious steps paid off today, "Ray Ban" is still the best selling brand in the world of sunglasses, deservedly taken its place in the Guinness book of world records. According to the company "Luxottica", for the year 2000 in the world was sold about 5.5 million sunglasses "Ray Ban". In addition to high-quality points a major role in achieving such success has played and innovative design collections, which skilfully combines tradition and modernity.
A special place in the life of "Ray-Ban" is "cooperation" with the filmmakers. One list of movies which were used sunglasses "Ray-Ban" from the legendary "Breakfast at Tiffany's" with Audrey Hepburn and ending with such cult films, like "Men in black", "Traffic" and "pearl Harbor" that could take a couple of pages. No less impressive and the list of actors who not only removed those glasses, but wear them in everyday life: Nicole Kidman, Clint Eastwood, Jean-Claude van Damme. Kim Basinger, Bruce Willis, Robert de Niro, Winona Ryder, Keanu Reeves, Harrison Ford, Alec Baldwin, Jack Nicholson, Julia Roberts and many others.
Pilot glasses-drops
The history of the famous Ray-Ban glasses begins in 1929, when Bausch & Lomb received from the leadership of the U.S. air force order for the development and manufacture of glasses for pilots, which could protect the eyes from sunlight and improved image clarity. To create optical lenses of these glasses was used in a special alloy, whereby the eyes are fully protected from ultraviolet and infrared rays. The pilots were satisfied with the result of opticians. Came the legendary "glasses-drops", which became an integral part of every American pilot.
Over time, the pilots began to wear "drops" not only at work but in everyday life, which, of course, attracted great attention of ordinary citizens. This model points became so popular that started in great demand among the population. In this regard, in 1937, Bausch & Lomb, the beginning of serial production points-drops Large Metal and appeared brand name Ray-Ban. Then he created a line of Aviator, where this model was produced in different variations.
Celebrity fans of "drops": Tom cruise, Michael Jackson, Lou reed, Jim Morrison, johnny Roxwel, Freddy mercury, Axel rose, Kenny West, Nathaniel Amos, Cam Kelly
Wayfarer - Hollywood classics
In 50-ies appeared on the market model Wayfarer, which became the signature model and the main hallmark of the brand Ray-Ban for many buyers. These glasses have become a very fashionable accessory many stars great movie and very popular in Hollywood today. Ray-Ban Wayfarer is the first model of plastic, designed to combine high quality and modern and attractive design.
Star fans Wayfarer: Tom cruise, Elvis Costello, the vocalist of the band Blondie, Debbie Harry, Patti Smith, the band U2, Jack Nicholson, Anna Wintour, Chloe o Savini, sisters Mary-Kate and Ashley Olsen.
New technologies
In the 60 years, thanks to technological innovations and many new lines of Ray-Ban strengthens its leading position. Celebrities from the world of art and such style icons as Jackie Kennedy, choose these sunglasses, contributing to their spread. It was during these years on the market appeared first shatterproof lenses. Distribution sunglasses among celebrities provides Ray-Ban great success.
By 1969, the lineup considerably extends to thirty-base added fifty new models. Among the novelties of this period it should be noted Olympian and Balorama.
Climbers and glam rock
In the 70's gaining increasing popularity of winter sports, especially skiing. Ray-Ban immediately caught a new trend, and released its collection of Ski and Sport" two models of sunglasses "Vagabond" and "Stateside". Brand produces special sunglasses for climbers, with mirror and green glass lenses with a special soft padding on the arms and the cord from falling.
Some time later, the new musical trends, glam rock and disco. A new collection of "Naturals" have combined both style, offering a very large frames and light colors with gold decorative elements.
The era of yuppies
With the onset of the 80's in Vogue is the style of yuppies. Raу-Ban was again on the wave and picked up a fashion trend with the release of the model Wings. With minimalist design and unisex style, these glasses are suitable for almost every type of face. After some time, a collection of "Tortuga" with glasses tortoiseshell color and leather inserts.
In 1986, Ray-Ban has received a major award from the Council of fashion designers of America "The World's Finest Sunglasses, and in 1989, mark gets the Woolmark award for contribution to the development of men's fashion in the United States of America.
Ray-Ben for all
In the 90's with the advent of globalization and the development of the Internet, there are new styles in clothing and gradually erased the boundaries between the old. Fashion offers all new trends and directions. Together with these Ray-Ban started to expand its product range and develop new designs, so everyone can find scores under his own style.
Mark divides its products into three segments: the classic sunglasses, went down in history, modern and new with the best lines. Also at that time the developers lab Ray-Ban began to pay great attention to the creation of lenses with high UV protection.
Ray-Ban in our time
In contrast to the United States in Europe, Ray-Ban has gained popularity in 1999 when the Italian firm Luxottica Group bought the rights to the brand Ray-Ban. The company Luxottica has remained true to the traditions Ray and fully kept the technology of production of glass lenses, which is kept secret. Expanding the model range, the Italian company breathed new life into the brand Ray. In addition to the production of the legendary classical models company Luxottica began with the invention of a number of new directions, adding to the market of sunglasses for their high-quality news of the different styles. Sunglasses Ray-Ban are extremely diverse - along with classic and universal models are modern and trendy models as well as models for driving and sports.
Ray-Ban on the big screen
"Breakfast at Tiffany's (Audrey Hepburn), "Batman" (Jack Nicholson), "Men of honor" (Robert De Niro), "pearl Harbor" (Ben Affleck), "Sex and the city (Sarah Jessica Parker), "Blues Brothers" (John of Belushi, Dan Aykroyd, John Goodman), "Men in black" (Tommy Lee Jones, will Smith).
Source:
Women's Magazine
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