A unique international project P&G celebrates moms of Olympians and calls to say "Thank you! " to all mothers in the world
Procter&Gamble, a worldwide partner of the Olympic games, has launched its international project P&G Thank you, mom! " to mark 100 days until the opening ceremony of the Olympic games 2012 in London. The campaign is part of a partnership of P&G with the International Olympic Committee and is aimed at the formation of public recognition in relation to the mothers of Olympic athletes with gratitude for all that they do.
This is the most large-scale campaign for the entire 174-year history, P&G, which will last until the end of the Olympic games.
"Before there are only 100 days, and around the world now comes the selection of the athletes who will represent their country at the Olympic games, " said Marc Pritchard, CEO of P&G marketing and brand development. - P&G we know that the path to the Olympic games begins in early childhood, and in the life of every athlete to perform in London, there is one person who has always supported him more than all the rest, is his mother. In its activities, P&G helps mothers, and not only mothers of Olympians. We therefore use this opportunity to thank all the mothers around the world".
The launch of this unique project simultaneously in all countries of the world is accompanied by a publication on the Internet video clip "the best job" - a short film about the role of mothers in the upbringing of the Olympians and just raising beautiful children. Click on the link to see his Best Job. P&G has attracted titled Director Alejandro Rosales Inarritu to create this movie, which formed the basis of the entire campaign, "Thank you, mom! ". The video was shot on four continents, participated actors and athletes from cities, where the shooting took place, London, Rio de Janeiro, Los Angeles and Beijing. Advertising campaign of the project will take place in the Internet, social networks, television and print media.
"I am honored to participate in this campaign, and I know that would not have been able to achieve in my life that I have now, without the support of my mother and family. Thanks, mom," says Paula Radcliffe, the participant of the Olympic games and world record holder in the marathon".The campaign will be carried out through various channels of mass communication, as well as specific programs for retail stores from April to August. Goods P&G with the symbols of the Olympic games will appear on the shelves of stores around the world. In the framework of the campaign "Thanks, mom! " P&G will collect $ 5 million and will send them to support children's sports around the world by deducting part of the revenue from sales, and charitable contributions from leading brands such as Pampers®, Tide®, Gillette® and Pantene®.
"We wanted to do something really meaningful for moms all over the world, " said Marc Pritchard. "So we asked mothers in different countries than could thank them for all they do for their children. In response, we heard that the best thanks to them will support sports for children and teenagers".
To make it easier to participate in the project P&G Thank you, mom! "" for those who want it, P&G also runs an Internet application, "Thank you, mom! "that allows users worldwide computer network to thank their mothers for free by sending an e-card or putting a photo of mom on my avatar. Users will also be able to invite their family and friends to follow their example, and thus to extend gratitude to all mothers.
The app is available in the following social networks:
On Vkontakte http://vk.com/app2890789
Share your personal message, "Thank you, mom! " in several social networks:
On Vkontakte http://vk.com/pg_ukraine
Odnoklassniki.ru http://www.odnoklassniki.ua/group/55945834659875
To get access to all materials and detailed information about the project, P&G Thank you, mom! ", including video and photos, visit the web site www.PGThankYouMomMediaCenter.com.
About P&G
4, 4 billion times a day, consumers around the world use products from P&G. the Company owns a large portfolio of high quality brands that are trusted by the consumers. Among the brand leaders: Pampers®, Tide®, Ariel®, Always®, Pantene®, Fairy®, Lenor®, Iams®, Blend-a-med®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®. The company has offices in 80 countries and sells its products in more than 180 countries. To read the latest news and to get more information about the company and the brands on the site www.pg.com or www.pg.com.ua
Behind every great athlete is his mother
Victoria Bessonov
Victoria seriously interested in artistic gymnastics at an early age; she was attracted to the beauty, grace and expressiveness of this "demanding" sport. Natural talent allowed her in the 1970-ies quickly to gain a foothold in the national team of the USSR.
Together with an extremely strong Soviet team Victoria reached more outstanding successes at numerous world Championships and Europe; its popularity and fame grew. Husband of Victoria was also an outstanding athlete, a football player at European level, who played in three world Championships.
When their daughter Anna Bessonova was a child, Victoria said her grace, beauty, movement and natural athletic ability: "she's in the genes, because my husband is also an athlete". However, Victoria, knowing how difficult gymnastic training, initially encouraged classes daughters ballet: "I didn't want her to become a gymnast".
But Anna was definitely a special talent: She always wanted and tried to be the best"; in the end, tired of the endless requests to record it in a gymnastics, Victoria surrendered. Starting with dealing with your own daughter, Victoria has found his calling in coaching career: currently it works with the Ukrainian team in rhythmic gymnastics, which is preparing for performances at the Olympic games in London in 2012, Anna also go to these competitions, but not in order to participate in them, and to support his mother. She currently combines work as a coach with the active participation in the activities of the National Olympic Committee of Ukraine, which holds the position of Board member.Tatiana Minkina
Tatiana has three children, the youngest daughter and two sons 10 and 20 years. The eldest son, Andriy Govorov, this year for the first time going to the Olympic games in London to represent Ukraine. As a teacher of physical culture, Tatiana childhood tried to instill in their children a love for the sport and the pursuit of self-improvement. Despite the challenges of life, Tatiana always found the ability to pay attention and to diversify their children. She never gave up and found ways out of any circumstances. Apparently, it is this tenacity and desire to win, inherited by the son from the mother, helped Andrew Govorovo to become an Olympic champion in swimming at the youth Olympic games in Singapore.
Tatiana is proud of the success of Andrew and supports it in any competitions, but she was not able to attend international events with the participation of the son. This summer longtime dream Tatiana will come true: she will go to London, where Andrey Govorov will try to win Olympic gold.
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