Service placement and job search from Facebook creates competition as the social network for business networking LinkedIn and specialized recruiting services.
The world's largest social network Facebook has launched an app that allows employers to post vacancies and jobseekers to find work, according to the Facebook.
Rumors of the intention Facebook to launch a platform for ads about finding employees went on the market since the summer of this year. Service placement and job search from Facebook creates competition as the social network for business networking LinkedIn and specialized recruiting services.
In October of last year, Facebook announced the launch of a joint by the U.S. Department of labor project Social Jobs Partnership (SJP), which was intended for free to promote on your website emails about new vacancies. A new app from Facebook on the social network platform developed within the same partnership.
"New application SJP is the center where employers can share with the Facebook community open positions, sorted by industry, location and desired skills", - stated in the message of the social network. According to Facebook, since the launch of the apps on it already hosting more than 1, 7 million jobs.
Partners Facebook when the application starts, steel services BranchOut, DirectEmployers Association, Work4Labs, Jobvite, and Monster.com, aggregating information about vacancies. These services and had actively used the platform of Facebook to develop your own applications.
Facebook hasn't said how it plans to earn revenue from the new application. At the same time, Facebook was initially created as a social network for communication, and it is unlikely that it will make posting ads on job vacancies one of the key services on which to base her business.
According to the developers Facebook, the idea of the application is that the selection of the ideal candidate for the position depends not only on its qualifications, but also social relations, and the use of social media has proved itself as an effective tool to search for talented employees.
According to the Association of colleges and employers, USA (NACE), about 50% of employers use content Facebook in the search for employees. Almost 90% of companies surveyed by the researchers, said that the opportunity to post job vacancies on Facebook has reduced the need for advertising costs new positions.
However, Facebook due to large-scale databases in more than a billion users can directly compete the social network LinkedIn, which specializes in establishing business contacts between professionals. The LinkedIn audience is more than 187 million users - about five times less than the number of users of Facebook.
About 55% of revenues LinkedIn generates through paid advertisements from employers and job seekers. Revenue from advertising is about a quarter of the total turnover of the company, and the share of sales of premium accounts 20%.
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