The American company PPG Industries, one of the largest producers and suppliers of paints, called the white color is the most popular car color in 2012.
In North America, customers choose white machine in 21% of cases, while in Europe and Asia - in 23%.
This is stated in the report of the company, reports the website motor.ru.
"In Europe, North America and the Asia-Pacific region is the second most popular was black. Such machines chosen by 19%, 21% and 19% of buyers respectively. Then the degree of decrease in popularity followed by silver, gray and so-called "natural", "natural" colors (shades of brown, earthy, berry). The last place on all continents is green. More other such cars like Americans in the United States 3% of motorists buy green machine", the report says the company.
The company also noted that 77% of buyers color played a decisive role in the choice of car. While 44% of respondents little of the palette, which today offers manufacturers.
In 2011, the most popular color for cars was also white. Then all over the world 21% of buyers chose such a machine. While last year the white shifted from the first place a silver color, which was the most in-demand among customers for 11 consecutive years.
Source:
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