Haircut "Bob"
The father of the founder of the brand John Frieda Isidore, hereditary hair stylist and the owner of a small salon in fleet street in London, wanted his son to become a doctor. And perhaps it would have happened if 16-year-old John fell in love at the first rate and miserably fail the exams. Having failed as a lover, and student career, the young rake with shame returned home and was forced to pick up the scissors. However, a wayward young man did not want to work for the father, and settled in beauty to the great Leonardo, the most titulovannoy British stylist late 1960 agricultural And pretty soon had the honor to become the personal assistant of the famous master.
Now Frieda was cut and put the most renowned celebrities. His clients were Jacqueline Kennedy Onassis and Diana Ross, fashion magazines Vogue and Harper's & Queen trusted hairstyles of the models only. But the real fame came to Frieda in 1976, when Joanna Lumley, he invented the famous haircut "Bob", with which the actress appeared in the cult television series of the 1970s "New Avengers". As a result, in the same year John Frieda opened its first salon in London in the street new Cavendish.
The Birth Of John Frieda Collection
The secret of success Frida was the fact that he was able not only to give your hair a perfect shape, but also to care for them. Drawing attention to the fact that hair, like skin, there are different types, Maestro came to the conclusion about the necessity to develop special cosmetic preparations, specific hairline. To create Frieda turned to the help of chemists and pharmacists.
In 1988 they released the first line of care products for fine hair, difficult installation, John Frieda Signature Line. The main product in their line - Thickening Lotion instantly gained recognition specialists, and a year later Frieda was awarded the "Hairdresser of the year".
By combining their knowledge with marketing acumen Gail Federici, Maestro has created the John Frieda Professional Care Inc. and started work on the second line tools - Frizz-Ease. Its release began with serum Hair Serum. Soon this line has taken a leading position in terms of sales among the preparations for the care of dry curly hair.
Over the past five years mark John Frieda received 25 prestigious awards, the most prestigious of which was the prize of "Style", awarded by the Sunday Times. For five consecutive years Frizz-Ease Original Serum is rewarded with it, and this assessment is worth a lot! Global recognition and success tools John Frieda Collection owe their star creators. Today in the exclusive development of products brings together leading stylists from around the world who are in the House of Experts - special division of John Frieda. Among them, the Maestro himself, John Frieda, and international creative consultants Luigi Murenu, Kerry Warn, Nicola Clarke, Harry Josh.
Star Kerry Warn
In 1991, one of the masters of the House experts at John Frieda John Frieda House of Experts) was Kerry Warn. The Australian, who arrived in London in the 1970s, quickly gained the reputation of a magician hair care products.
In the 1980s, every second cover of Vogue, Harper's Bazaar, Cosmopolitan, Interview, Rolling Stone and Glamour in the United States and great Britain was created with the participation of Kerry Warne. But today he still identifies trends and sets standards, creating hairstyles for advertising campaigns Prada, Chanel, Ungaro and Gap.
In addition, Kerry Warn is one of the top stylists "factory of dreams". Clients include Tom cruise, Nicole Kidman, Sophia Loren, Sharon stone, Cindy Crawford, Linda Evangelista, Kate moss, Naomi Campbell, Kirsten dunst, Heidi Klum, Isabella Rossellini, Diana Ross, Kevin costner and Clint Eastwood.
Lady color Nicola Clark
Nicola Clark joined John Frieda House of Experts in July 2007. Today she works as a creative Director in color and is actively involved in developing the means to care for dyed in loami: Sheer Blonde and Brilliant Brunette. Her Forte is the ability to enrich natural color additional colors, which allowed Nicole to win fame as one of the best colorists of the planet.
The name Clark appears regularly on the covers of fashion magazines: Vogue and Elle, Glamour and Marie Claire, Face and Wallpaper. And the most eminent photographers from David Bailey and Ulli Weber to nick knight - consider it an honor to work with her on a campaign, for example, Rimmel involving Kate moss or GAP with Madonna. It is Nikola was the main stylist in movies such as "Cold mountain", "the Talented Mr. Ripley", "Shakespeare in Love" and "vanity Fair".
Motto Nikola - "Natural style". Using a pair of clever tricks it updates the existing style, emphasizing the dignity of the client. For it is love and appreciate stars such as Reese Witherspoon, Gwyneth Paltrow and Madonna. Their gorgeous shade of blonde is the work of the hands of Nicola.
Q: do You get nervous when dyed your hair famous clients?
A: I was lucky because all of my clients regardless of the degree of celebrity - beautiful, charming people. Each of my clients I call, no matter the star or not. While working I am calm, but I always worry when going on the road - I'm afraid to forget something. When you travel a lot, travel kit is becoming the best friend.
Q: what is the best way to explain my colorist, what you want from him?
A: Before you dye your hair, take your ideas to discuss with your colorist future image. Look through magazines, look at the photos - the more ideas you find out, the better. Your colorist should know what lifestyle you lead - a good colorist, before giving advice, always take into account the lifestyle and income of the client, as well as the type and condition his hair.
Q: How do you respond when a client asks you to repaint badly dyed hair?
A: When I see that the client is poorly or incorrectly colored hair is the first thing that I'm trying to figure out what tools were used and how much time has passed since the staining. Then, depending on the condition of the hair, I can recommend either a haircut or a thorough treatment, or re-staining, provided that the hair is healthy enough. In order to avoid unpleasant consequences never try to repaint the hair at home!
Source:
Douglas
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