Coco by nature was a reformer, so there is nothing surprising in the fact that it was not satisfied with traditional floral smell. A woman in a man's suit should smell otherwise.
By 1920 in perfumes have been used synthetic musk as retainers of the composition, but to avail these have not proven news could only very experienced perfumer. He was a Russian immigrant Ernest Beaux. Chanel met him on vacation, on the beach in Cannes. It is Ernest Bo, before the revolution, who worked for Russia's oldest perfume factory Ralle helped Madame Chanel to be the famous scent of Chanel No. 5" - perfume "smell of female". A real woman without impurities, without trying to drown out the "incense" is inherent in bourgeois, without an overabundance of smell. A woman who was Coco Chanel.
According to the legend about how the famous perfume got its name, Coco Chanel from ten perfume probes chose the fifth, which added a "Lily of the valley" and assigned to the fragrance name based on its sequence number.
Interestingly, for all time of existence of spirits, they were sold for the sum of more than half a billion dollars.
Source:
Women's Magazine
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