The Story Of Zara. How it all began

If you are interested in fashion, then you're probably already familiar with the brand Zara clothing. Why! After all, there I recently bought this nice blouse, probably already thought of you. Indeed, Zara is very popular both in Ukraine and abroad. But, of course, was not always the case. And I suggest you go back to the origins of the appearance of the store. What was hidden from us? The birth of the greatest street brand of modernity?


It all started in 1975 in Spain. The founder of the brand was Amancer Ortega. The first Zara store was very different from today. First, there was no own production, was only the twins from the fashionable houses at low prices. Later it became a cornerstone of the store (fashion items at very affordable prices). Realizing the chip, the founder of the company decided to release his own clothing and women's clothing big sizes. However, this process was tedious and took a lot of time, so in the year produced only 2-3 collection. But Ortega dreamed about the perfect fashion store, in search of solutions to their problems he met Jose Maria Castellano, a specialist in information technology.

In 1984 Castellano and Ortega steel christophel to the development of the plan of distribution, which subsequently produced a revolution in the global garment industry. New companion has developed a special computerized system can significantly save time production. This was followed by the global expansion of the company. The company began to work more than 200 designers. Command Zara instantly reacted to all the latest fashion, providing their original, more harmonious response. The company expanded and day after day have achieved more success. So, in 1985, was established by a management company Inditex, which gave rise to many modern brands and flooded the world of fashion, such as Stranodivarius, Pull and Bear, Massimo Dutti, Oysho and Bershka. However, this story already belongs to another article.

Chain stores Zara was extended to the end of the decade in Spain there were about 80 stores, the popularity of the brand in the country just rolls over, the collection is updated every 2 weeks. Zara gradually appeared on the international market. Thus, in 1988 the company Inditex opened its first store in Portugal. This is followed by the USA, France, Greece, Belgium and Sweden, Cyprus, Malta... it Seems that Zara with incredible success and frantic speed, swept the whole world. Thus, by the end of 2008, there were about 1, 5 thousand stores of this brand, and the turnover was 6 and a half billion euros(! ) (not including other subsidiaries of the company Inditex).


And so began the story of the great global brand fashion, "Spanish success story". As was expressed about this mark Daniel Drinks, fashion Director of Louis Vuitton, "Maybe Zara is the most innovative and sacrocaudal retail chain in the world".

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