The OWN channel first aired January 1, 2011 at noon Eastern time (20:00 Moscow time).
Broadcasting OWN opened hour program, during which Oprah Winfrey, which brought her all-American fame sincere manner, introduced viewers to the program guide for the next few days, the Associated Press reports.
"Every minute of this TV channel was personally selected by me for you, the audience! , "said the presenter. On the first day of broadcasting OWN in the evening the air will begin the screening of the documentary series "Behind the scenes: the Last season of "Oprah Winfrey" (Behind the Scenes: The Oprah Show Final Season). The latest release of "Talk shows Oprah Winfrey", originally released in 1986, is scheduled for mid 2011.
Specially for OWN Oprah Winfrey has prepared a series of programs about the great people Master Class, the heroes of which, in particular, will be former U.S. Secretary of state Condoleezza rice and musician Jay-Z, passes the Tape.ru.
Among other programs OWN the first season, as announced by Oprah Winfrey, "In the bedroom with Dr. Laura Berman" (In the Bedroom with Dr. Laura Berman), which should help couples establish sexual life, as well as TV contest, in which participants will compete for the right to own program on the channel.
Earlier it was reported that OWN take on cable networks in place of a Discovery channel Health, which was available for viewing in 80 million households in the United States. It is planned that OWN per year will double the readership, which was collected in Prime time Discovery Health.
According to the Wall Street Journal, the cost of creation of OWN TV station was about 100 million dollars.
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