According to many experts, brainstorming leads to a significant synergistic effect, allowing you to achieve results, many times exceeding the results of the group, ignoring this method.
On the other hand, psychologists have come to the conclusion that incorrectly organized work team participating in the assault, negates all the advantages of this method. Some specialists are inclined to believe that an illiterate brainstorming leads to a lower benefit than the work of the team members individually.
What are 10 tips you can give to those who want to improve the quality of their work according to the method of brainstorm?
1. Prepare in advance. And encourage other to do the same
Makes no sense to declare the theme work only after collecting all participants at the table. Much more productive is to warn them 2-3 days before the upcoming storm. In this case, each participant will immediately be able to offer a couple of worthy ideas, thus good get started.
2. Call as many people as possible
If you expand the circle of participants beyond the normal working teams, the result may pleasantly surprise you. For example, reflecting on the development of a new product, you can bring together not only the managers of different departments and clients of the company, its suppliers, distributors or shareholders. This approach has the ability to greatly expand the range of proposed ideas.
3. Ponder and periodotite true problem
Ignoring this rule can lead to treating the symptoms and not the disease itself. Before brainstorm makes sense to take a few minutes to search the true question that you will try to answer. Do not be afraid to change the subject of the brainstorming and in the course of its implementation.
4. Keep notes
If the proposed idea is not to write, there is a great chance to lose in the noise is the most valuable. Let a dedicated person maintains a list of proposals, which will be visible to all participants. Worth giving a chance and every employee to write their suggestions.
5. Set aside the criticism for later
Do not reject any ideas! Even the most delusional and seemingly impossible. Often these turn into best after refinement and improvement. The attempt to "crush" the only negative that expressed the idea is analogous to the work of the pearl diver, who will swim to shore after each found oysters in order to verify the absence of pearls - so sometimes it looks like labour unprepared to brain storm command.
6. Become a generator of ideas
Try to give as much as possible a variety of ideas - may they all be recorded and considered. A mistake some beginners is that they continue to consider the idea, not sharing it with others is thus reduced to no synergy. No need to stop and after finding a seemingly optimal solutions in a few minutes might have thought better.
7. Involve more people
Print a list of suggested during the brainstorming ideas and send him not only the participants, but also those who are not present - let everyone appends a few sentences. Do not settle for less than 100 ideas only after reaching this number, proceed to assess them.
8. Combine and improve ideas
Try to combine a few ideas (especially proposed by the representatives of different stakeholder groups - for example, workers and superiors) to obtain the best deals.
9. Use the visual channel
Use not only a white Board and lecture posters, but in various ways visual representation of the material - paint, use different colors, shapes, and lines. For a more unconventional approach to try to draw on the window or the table - if your token is then washed away.
10. Scare yourself
After running out of solutions will discuss how you will do if things do not go according to plan. For example, if consumers rejected developed the product, or the government will cease funding for targeted programs. Such work will allow you to be prepared for any eventuality.
Author:
Gazarov E.
Source:
School of life
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