VKontakte is testing its own ad network
The largest social network in the CIS launches its own ad network to other sites. At the moment, the new system is in the testing stage, according to the company.
As reported by the Correspondent.biz social network, the owners of the advertising campaigns will be able to profit from ad Vkontakte pages of their sites.
So, the ad unit will consist of a traditional social network ads, pay per clicks, which, as the income of the partners, will be determined through the auction system.
In addition, advertisers will be able to use the standard network tools for specifying the target audience: by socio-demographic characteristics and interests that are specified in the user profile.
It should be noted that contacts with the owners of sites within the boundaries of the advertising network will be how to use your own affiliate interface Vkontakte, or through an external service centers partners. Thus, an authorized service center partners - Social Tank is already taking applications for participation in the testing system.
In the first phase of the advertisement will be broadcast only by authorized social network. Full system start-up for all partners is expected within two months.
As reported by the Correspondent.biz social network, the owners of the advertising campaigns will be able to profit from ad Vkontakte pages of their sites.
So, the ad unit will consist of a traditional social network ads, pay per clicks, which, as the income of the partners, will be determined through the auction system.
In addition, advertisers will be able to use the standard network tools for specifying the target audience: by socio-demographic characteristics and interests that are specified in the user profile.
It should be noted that contacts with the owners of sites within the boundaries of the advertising network will be how to use your own affiliate interface Vkontakte, or through an external service centers partners. Thus, an authorized service center partners - Social Tank is already taking applications for participation in the testing system.
In the first phase of the advertisement will be broadcast only by authorized social network. Full system start-up for all partners is expected within two months.
Source: Correspondent
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