Pepsi launches advertising campaign of their product into the memory of the legendary musician Michael Jackson.
Yesterday, may 3, the company announced the conclusion of a transaction with owners of photo - and audio-pop of the king, the sum of which is not disclosed. The image of the singer will appear on the classic blue cans of soda, as well as in television commercials around the world.
The first fans of Jackson will be able to see the updated design "Pepsi" in the United States and China in the next few weeks, according to gazeta.ua.
American fans will get a special bonus, timed to coincide with the 25th anniversary of the multi-platinum album Bad: each collection jar with drink will be placed code that you can scan with your mobile phone and download music from the Internet. Michael Jackson has repeatedly collaborated with Pepsi for the first time after signing a promotional contract in 1983.
The new marketing strategy of the company is associated with a desire to become leaders in the market of soft drinks. In the United States in the first place by sales volume remains their main competitor, the Coca Cola company.
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