As advertise Russian cities for tourists

In our time, advertising can not only machine, kettle or industrial potato peeler, but a city, country or continent, as well as the party or public organisation. Political and tourist advertising extraordinarily developed. And if political advertising, strictly speaking, has always existed, tourism is relatively new.

So, obviously promotional purposes Krasnodar uses its unofficial nickname of "little Paris". Together with reinforced construction and modernization of the city this name should impress this piece of Europe in the South of Russia. Actually to Europe and Russia further than a relatively small Offices, and the name "little Paris" appeared, if we are to believe the writer Lianozovo (very keenly interested in the history of Ekaterinodar - Krasnodar), rather like a mockery. In the late nineteenth century Ekaterinodar resembled more extensive village, a vibrant centre which was built terleckyj hotels, taverns and shops, but signs such institutions would read: "Paris", "London Hotel", "restaurant Europe and forth like that, so "little Paris" and called.

As in the cities of Russia increasingly advertise hotels, such as hotels Rostov-on-don, rates, common online publications the question that is hard to find the answer.

In such promotional purposes, uses and reputation "of the Cossack capital", in the historical sense, not corresponding to reality. Since its founding Ekaterinodar was a typical "nakasaki" city, the Cossacks, as a rebellious people, were settled by the king on the distant villages and hamlets, where he eked out an unenviable existence. In tsarist times in Ekaterinodar was just one small Cossack regiment - as in any other provincial city in the Russian Empire, St. Petersburg and Moscow. However, today's municipal and regional authorities launched a program "casajuana" region, producing attempts to create the impression of a unique cultural space and a special "Cossack nation, whose capital was destined to become Krasnodar.

This is not the only example of the use of history, often unsightly, advertising and tourism purposes. Another example could serve as a monument to the pioneer Poyarkovo in Blagoveshchensk. Poyarkov, indeed, was outstanding for its time and of his country traveler, but somehow ignored that he was a man recklessly cruel and inappropriate. Poyarkov what caused his own people to starve and eat meat killed enemies-Tungus. In the woods and fields had a lot of edible greens (quinoa), but, according to the record, all this Poyarkov ordered to burn down.

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